The digital marketing strategies of 2023 will take the trends that started with the Covid-19 pandemic, and the resulting digitalization, to the next level. The upcoming market trends in 2023 will be about the mobile experience of consumers, voice-enabled searches, and the use of artificial intelligence and data visualization to stay ahead of the curve with your marketing strategies.
If you run a business, you must understand market trends, especially in the digital space, and analyze how they can help you stay competitive in a cutthroat market and evolving consumer expectations.
Here, we enlist the latest market trends you should keep an eye on.
The Transition from Mobile-First to Mobile-Only Marketing
The first internet experience for most younger GenZs and the upcoming generation alpha is through mobile phones (not desktops or laptops).
Mobile-first will be one of the most prominent upcoming market trends in 2023, with consumers using their phones to search for products, make purchases, and access content from any device, including smart speakers like Amazon Echo or Google Home.
For instance, restaurants and hotels have custom mobile apps for bookings rather than having them on calls. It eliminates the need for all the manual work in getting bookings on call and then recording them manually in the system.
However, the latest market trends in 2023 will be one up on mobile-first strategy.
Mobile first, but now mobile-only will be the new normal in 2023.
As per some recent studies, 59.5% of all internet traffic comes from mobile phones. And while it may not seem like such a big deal at first glance (who cares if someone uses their phone as their primary device?), think about how this shift impacts your business.
Following desktop design standards for your business website, and not leveraging responsive design functionality, will hinder a good deal of potential customers from finding you when they search for products or services online. Understand market trends and get a progressive web application, a mobile app, or a mobile-responsive website for your business.
Artificial Intelligence – The Future of Digital Marketing
Artificial Intelligence is a big part of the future of digital marketing. It will be more than just chatbots soon.
The power of AI is making customer service, content creation, and consumer behavior analysis better. Marketers are also harnessing AI and machine learning to automate repetitive tasks and improve the customer experience.
One example of how AI can be used in digital marketing is by automating campaign management and optimization. This allows marketers to focus on creating high-quality content instead of spending time manually setting up campaigns or following through on them once they’re life.
If you analyze the latest market trends, AI also allows you to personalize content for every person who comes across it, ensuring that they see something relevant based on their preferences or previous interactions with your business. The result? You can target a large variety of customers without hassle.
Voice Search & Smart Speakers
Voice search will be more popular than text search in 2023 and has the potential to revolutionize the way businesses strategize their digital marketing. Based on a recent study, 65% of internet users aged 25 to 49 use voice-enabled devices. Why are voice search and smart speakers becoming so popular? Let’s look at the answer:
Voice search is more convenient and allows users to quickly access the information they require, while smart speakers provide a more immersive experience with their interactive features. With voice search, you can easily target your audience with more relevant content and tailor their message to the user.
Moreover, smart speakers will help you to deliver more engaging content, such as audio ads. You can also design interactive experiences through question & answer games for your users with brand engagement as your goal.
In the future, digital marketing teams will need to optimize their keywords for voice search and write content in a conversational tone that is easily readable by a smart speaker.
5G Adoption – Enabling More Immersive & Interactive Marketing
In 2023, 5G technology will become more widely adopted by businesses and consumers alike. It will also have a significant influence on digital marketing trends.
5G networks offer faster data speeds, higher bandwidth, and lower latency than their predecessors. You will see a massive uprise in streaming videos, virtual and augmented reality marketing tools, and other immersive media that require large amounts of data. It will allow you to better engage with their customers in real time, and create more personalized experiences.
Additionally, 5G technology will enable your marketing team to take advantage of location-based advertising to target customers in specific areas. 5G networks will also enable more sophisticated analytics and marketing automation, allowing marketers to better target and reach their audiences. Ultimately, 5G provides a foundation for more efficient and effective digital marketing campaigns.
Data Visualization – See The Bigger Picture
Data visualization is a method to communicate data in a way that is easy to understand. It has many applications in different departments of your business, including:
- Marketing
- Business intelligence (BI)
- Innovation
Data visualization has the power to transform digital marketing in a myriad of ways. It can help you understand market trends and customer behavior better, track KPIs, and provide insights into the success of campaigns. With data visualization, you can quickly and accurately identify trends, outliers, and opportunities to optimize campaigns, making it easier to target specific audiences and improve results.
Additionally, data visualization can make complex data sets more digestible and easy-to-comprehend format.
For instance, if you want to show how many people are using Google Search every month (or any other metric), data visualization lets you do that without having to write out a lengthy report that you may take ages to read and still not grasp the whole picture.
By making data more accessible and meaningful, data visualization enables your digital marketing team to make informed decisions that drive better business results.
Conclusion
We hope this article has given you some insight into the upcoming market trends in 2023 and the future of business in an unprecedented digitalized world.
It’s time to change course and start using the most recent digital marketing tools and strategies, such as the use of AI for better decision-making and personalized content creation. Or, use long-tail keywords (longer phrases or queries) in your content that users will say to voice assistance devices, like Alexa and Siri, to search on the internet.
If you want to take the lead over your competition in 2023, contact DigiCosta and explore different digital marketing options to know which will be the best for your business.
