As a business, you’re always looking for new and innovative ways to connect to your customers. So you’re probably curious about what digital marketing trends in 2022 will help you market your brand and how you can stay ahead of the competition.
The digital marketing landscape is evolving. We’ve included the key trends to be aware of in 2022.
1. Video Marketing
Today, videos are the most widely consumed type of media. As per a recent survey, over 75% of consumers decided to buy a product after watching a video!
Video marketing is a digital marketing strategy that will continue to grow in popularity. It is readily digestible, allows for easy breakdown of intricate information, and much more.
In the last two years, marketers all around the world have understood that video marketing has become an essential component of a successful digital marketing strategy. Products or services that are demonstrated in video format and presented to the audience have a higher chance of connecting with your audience.
Video marketing is a great way to reach your audience. It can be used for many purposes, such as:
- Showcasing products and services
- Training customers on how to use your product or service in the most effective way possible
- Providing customer service
2. Podcasting
Podcasting is the audio equivalent of blogging. It’s a great way to build your brand, reach a loyal audience and even find new listeners. It’s also one of the best ways to get your voice heard in this crowded digital landscape.
Your podcast can be as long or short as you want it to be; if you want to share a few minutes of insight on something each day, that’s cool too! But if there are larger stories you want people to hear about, why not record an episode every week? Or two episodes per month? Whatever works for you will work for your followers—as long as they know where they can find your content and how often they’ll get something new from you.
3. Artificial Intelligence (AI) in Digital Marketing
Artificial Intelligence (AI) is the future of digital marketing. AI is a type of technology that is used to make software and devices smarter, more like humans. Artificial intelligence can be applied to many different technologies and processes, such as:
- Content creation
- SEO
- Customer Service
Artificial intelligence can help you with content creation by creating content for you. It implies that if you don’t have time or knowledge about writing blog posts or emails, then artificial intelligence has your back! It can help create sales copy for ads or landing pages on your website so that visitors will convert into customers.
AI also understands search engines’ algorithms better than any human could ever hope to do (which means it will get your site higher in Google rankings).
A good example of this is when Google’s RankBrain algorithm was launched in 2015; it became one of Google’s most important ranking signals just three months after its launch date!
4. New-age Search Engine Optimization (SEO)
SEO, or search engine optimization, is the process of improving your website to make it more visible to search engines and increase the likelihood that your site will be displayed in response to user queries.
Search engines like Google use hundreds of factors (known as ranking signals) to determine which sites they’ll show on their results pages when people search for something. The most important of these are:
- Relevance: how closely aligned a page’s content is with what a searcher was looking for; this includes whether both the content and titles match what someone searched on
- Authority: how trusted a source is by other websites, social media profiles, and users within the web community; this includes information about whether a URL has been mentioned by reputable news outlets or authorities such as Wikipedia or academic journals
- User experience: how well does a particular webpage meet expectations based on results from previous searches? For example, if someone recently looked up “best restaurants” near them but then clicked through one that only had reviews from travelers who visited five years ago…it probably won’t rank well next time either!
5. Voice Search SEO
Voice search is a growing trend, and it makes sense. Voice search is more natural, convenient, and accurate than typing. It also allows users to be more personal and expressive.
Voice searches are longer and more conversational. It is changing how we digital marketing agencies do keyword research and on-page SEO.
Voice changes how people get search results. Google has evolved from a mere search engine to an answering engine. Therefore, you should write your content as a direct answers to the long tail question keywords. For voice search SEO
- Look for natural language keywords. Also, write your content in natural language.
- Write 30-50 words of brief answers within your content.
- Include a FAQ page as they are perfect for voice search results.
- Ingrain long tail keywords in long form content.
If you’re not doing voice search SEO yet – or if you’re not optimizing your site for mobile devices and using AMP (Accelerated Mobile Pages) – now’s the time to get on board!
6. Visual Social Media Marketing
Social media marketing has become a staple of any digital marketing campaign, and visual content is the most effective way to grab and keep consumer attention.
According to The New York Times, Facebook users spend an average of 50 minutes per day on Instagram, compared with just 10 minutes on Snapchat. In fact, according to Social Media Examiner’s 2019 Social Networking Industry Report, 73 percent of marketers say that visuals are critical to their success on social networks.
So if you’re not already using visual content in your social media marketing strategy (or if you’re doing so but aren’t getting the results you want), it’s time for a refresh! Here are three tips for using visual social media marketing effectively:
- Choose the right images and videos. You needn’t hire someone else to create every piece of content you post; there are plenty of ways—both paid and free—to source high-quality images or even shoot your footage. However, when sourcing content from other sites or sources, always check whether they have restrictions against reuse before uploading them yourself.
- Create custom hashtags related specifically to your brand (and don’t forget about branding!). If possible use all caps! This will make them stand out from other hashtags in general searches so people can easily find what they’re looking for.
- Use popular channels where people can find similar content quickly like Pinterest boards or Instagram stories — these give people instant gratification which makes them more likely to come back again later after seeing something interesting enough times previously but didn’t have time yet to go check it out.”
7. Influencer Marketing
In case you don’t know, an influencer is an individual with a large following on social media. They use their platform to share or promote products and services through posts, photos, videos, and blog posts. Influencers can be professional bloggers or social media personalities like celebrities who have millions of followers on Instagram or Twitter.
Influencer marketing campaigns are becoming increasingly popular as they target consumers directly in their natural habitat (i.e., the internet). The best part is that they cost less than traditional advertising channels such as TV commercials or newspaper ads. You can measure the success of your campaign by measuring engagement rates (number of views vs number of comments/likes) as well as conversion rates (number of sales).
How do I find influencers?
It depends on who your audience is – if it’s millennials and GenZs then find popular bloggers in your niche; if it’s for retirees then look for retired athletes who have gained a lot more popularity after retirement, etc.
8. Email Marketing 2.0: Automation and Personalization
Email marketing 2.0 is all about automation and personalization.
Email marketing is one of the most effective ways to reach your audience, especially when it comes to nurturing relationships with your customers. It’s also a great way to stay in touch with people who have shown an interest in your products or services, as well as a reliable way for you to build business relationships with influencers, partners, and other companies in the industry that share common goals with yours.
Conclusion
We hope this article has helped prepare you to ace your digital marketing trends knowledge test. The world of digital marketing is constantly changing, and we all need to stay on top of the latest techniques that are developing each year. Especially with all of us now spending so much time online, it makes sense that our marketing strategies would adapt accordingly. We’ve got some more great blogs about digital marketing on our site, so be sure to check them out too!
